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How Roblox Became the New Fashion Playground for Adults
Grown-ups Are Finally Getting Gaming Fashion
An 18-year-old stylist meticulously curates a digital outfit — bouffant hair shaded a tone darker for dramatic flair, paired with a parasol and platform heels that would make a runway model swoon. No, this isn’t New York Fashion Week. It’s a day in Dress to Impress, the wildly popular Roblox fashion game that has captivated millions of players. And here’s the twist: many of them are adults.
Once considered the domain of kids building pixelated obstacle courses, Roblox is now a surprising hotspot for adult fashion enthusiasts. The game that lets users craft their own virtual worlds has become a canvas for style expression, thanks to titles like Dress to Impress. With over six billion visits and a development team of 30+ handling everything from marketing to community management, the game has grown far beyond its child-centric origins.
But how did we get here? And what does it mean for fashion, gaming, and culture?
