Linda Pophal – Medium

Linda Pophal

Linda Pophal

Networking: Secret Weapon for Recruiting and Hiring — Strategic Communications

There’s an old saying that is familiar to any job seeker: “It’s not what you know, it’s who you know.” That same idea could be applied to…

Sep 25, 2019

Networking: Secret Weapon for Recruiting and Hiring — Strategic Communications

Sep 25, 2019

Linda Pophal

Is Your Content Review Process Out of Control? How to Fix It

Companies crave content-high-quality, timely, and accurate content that is brand supportive and designed to connect and compel target…

May 8, 2019

May 8, 2019

Linda Pophal

When You’re Pitching To “The Media” « Strategic Communications

At least once a week — maybe more often — I’ll have a prospect or client say to me: “I can’t understand why the media won’t run a story on…

Nov 4, 2018

When You’re Pitching To “The Media” « Strategic Communications

Nov 4, 2018

Linda Pophal

By now, most business owners and business professionals have accepted the value that social media…

We often see two common missteps, which we try to advise clients against doing:

Oct 27, 2018

Oct 27, 2018

Linda Pophal

Customer Experience: 4 Little Words That Reveal a Lot

A recent experience I had, contrasted with a similar experience my husband had a few years ago, pointed out an important — but very simple…

Jan 8, 2018

Customer Experience: 4 Little Words That Reveal a Lot

Jan 8, 2018

Linda Pophal

How to Connect With the Media Through Twitter and Other Social Channels

Twitter and other social media channels provide a new way for PR pros to connect with — and follow — media outlets, editors, reporters and…

Dec 28, 2017

How to Connect With the Media Through Twitter and Other Social Channels

Dec 28, 2017

Linda Pophal

Influencers: Organic or Paid? Making the Right Choice Matters

Testimonials and endorsements have been a mainstay in marketing for many years. In the online environment, these concepts have been…

Dec 28, 2017

Influencers: Organic or Paid? Making the Right Choice Matters

Dec 28, 2017

Linda Pophal

The Blurred Lines Among PR, Marketing, Advertising and the Like

There’s a raging — and quite interesting — debate that I continue to see taking place in various online forums about the relationship…

Dec 19, 2017

The Blurred Lines Among PR, Marketing, Advertising and the Like

Dec 19, 2017

Linda Pophal

Acing Your Media Interview: 24 Best Practices for Before, During and After

After all of your hard work to interest an appropriate media channel (one that reaches your desired target audience) in a story about you…

Dec 2, 2017

Acing Your Media Interview: 24 Best Practices for Before, During and After

Dec 2, 2017

Linda Pophal

Some Do’s and Don’ts For Successful Social Media Marketing

It’s no secret that social media is an important part of the modern marketing mix. According to a 2016 Statista survey, 81 percent of…

Nov 30, 2017

Some Do’s and Don’ts For Successful Social Media Marketing

Nov 30, 2017

Linda Pophal

Linda Pophal

Owner/CEO of Strategic Communications, LLC, and a marketing/communication strategist with expertise in strategic planning, B2B marketing, PR/media relations.

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