A step-by-step guide to whipping up ideas for product improvements

Mixing up video and a few virtual tools can produce five-star ideas.
Mixing up video and a few virtual tools can produce five-star ideas.

Nothing satisfies a craving for product improvements like a delicious, thoughtful brainstorm. My team typically used to prepare this workplace classic in person. But after Indeed suddenly went remote, I created this new recipe that’s conference-room free. Follow the steps below to help your team come up with ideas and pick which ones to build. Enjoy!

Prep time: 60 minutes
Cook time: Two 90-minute videoconference sessions (I like to split them up over two days)
Yield: 6 to 10 tasty ideas

Ingredients

  • 8 to 12 participants
  • 2 to 5 user pain points
  • 1 user journey map or story
  • 1 online timer
  • 1 Google Jamboard jam or another digital collaboration tool for collecting…

About

Christopher Thomas

UX / UI designer, problem solver, pretty nice guy

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