How to identify and define topics on my Brand

A brand talking with its community in the right topics it’s the big challenge for Social Media teams. In this way, TopicFlower lets you create your own topics, represented on the flower by petals.

Tips to identify topics :

• Topics shouldn’t be “folders” but topics of conversation. For example: “Events” is not usually a topic that represents a brand, although “Ecology” could be.
• Represent part of the identity of the brand.
• They should be general enough so that it’s something the brand talks about regularly and specific enough so that all the content doesn’t belong to one or two topics
• It isn’t an action that the brand carries out to represent a certain topic, such as: campaings, promos, events, news, etc. for this you can use tags.

How to define the topics of conversation of a brand?

First, think in all the topics where the brand create content to its community, then identify those that you think important and those related to the brand identity. Once you define it, think which of them are related to each other and group them into categories.

Take an example: In the next picture we show you the flower of the brand Coffee Store. Its Community Manager have created a strategy with two topics in each category.

To reach them you have to answer the following question: What is the brand talking about? and also: What the brand want to talk with its community?

Once you start to use TopicFlower you’ll begin to understand something much more important: What the community wants to talk with the brand?

This is the first step. Topics and categories are not static. The idea is keep learning along time.

The community managers team can check if their work is giving the expected result as they publish from TopicFlower and start to visualize results in the social media module.

You can add new topics and categories anytime. We recommend using between 5 and 15 topics.

Once you have created the first topic, it’s time to categorize past posts and tweets to see how the conversation has evolved in the last time, also, this is a good practice to create new topics.