Starting And Stopping in Business
Seriously this time : Good Ole’ Starting and Stopping in business happens to the best of us. I mean, a long, long time ago, in a “Medium” not too far away … my Own .. I said I’d start using This Medium More.
But did I Do that?
Well you already know by now that I have not logged a single entry on this platform since! However … Medium, you’ve remained on my mind.
That being said, one of the first things that came to mind for me today, is something So common in business. Starting and Stopping.
To My Defense I’ve only engaged in starting and stopping on this platform!
By all means I absolutely have not stopped blogging - I’ve just been using other ‘platforms’ and simply had to find a way to re-work Medium back into my blogging plans.
In the networking business, those of us who are leaders need to bare in mind that there are two kinds of starting and stopping in business. There’s the kind that quitters do, and there’s the other kind that involves people re-thinking their strategy, going back to the drawing board, and getting prepared to come back even better than before.
We are not bosses in the networking business, we are business partners. So it’s never up to us to tell others what they should be doing when it comes to our business. Instead, it’s our job to show them the reasons why they ‘should’ do certain things, by doing those things ourselves.
If we want our people recruiting people, we need to go do it ourselves.
If we want our people getting more customers, we need to go do it ourselves.
If we want our people to constantly improve - you get it…
When I talk to business people about blogging, far too many have taken the wrong approach of starting and stopping in business. They’ve given up! They don’t believe in it. They don’t think it’s working for them. They’ve got a bunch of opinions and those don’t pay bills. A handful tell me that they don’t know what they would write about. Then I see them on social media every day with plenty to say. This is how I know for the most part, people are just making excuses.
All of that being said, in business no matter what you are doing, you must avoid starting and stopping. Once you are headed towards a goal, you must continue. If you’re blogging, and not sure people see what you’re writing - find out what you can do - and while you’re learning what you can do to get more visible - keep blogging.
Content Matters, and in the words of Les Brown, it’s far better to be prepared for opportunity and not have one, than to have opportunity and not be prepared.
With blogging it’s far better to have a blog, with content for people to read even if you don’t have readers, than to wind up with readers who have nothing to read.
