Are Core Web Vitals A Ranking Factor?
Core Web Vitals are a set of metrics that measure the user experience of a webpage, including loading speed, interactivity, and visual stability.
These metrics have been identified by Google as being important indicators of the overall quality of a webpage.
While Core Web Vitals are not currently a direct ranking factor, they are used as a signal to help identify pages that may provide a poor user experience.
This means that pages that perform well on Core Web Vitals may be more likely to “rank higher in search results”.
Google has stated that it will start using Core Web Vitals as a ranking factor in May 2021.
This means that pages that score well on these metrics will have an advantage in search results over pages that do not.
The specific weight that will be given to Core Web Vitals in the search algorithm has not been announced, but it is likely that they will be used as a tiebreaker between pages with similar content and other ranking signals.
Types of core web vitals
- Largest Contentful Paint (LCP) measures loading performance and is the time from when the page starts loading to when the largest image or text block is visible on the screen. The target for LCP is 2.5 seconds or faster. So you need to optimize the largest content paint.
- First Input Delay (FID) measures interactivity and is the time from when a user first interacts with a page (e.g., clicks a button) to the time when the browser is able to respond to that interaction. The target for First Input Delay is 100 milliseconds or faster.
- Cumulative Layout Shift (CLS) measures visual stability and is a metric that quantifies the number of unexpected layout shifts of visible elements. The target for Cumulative Layout Shift is a score of 0.1 or lower.
It is important to note that the core web vitals do not only consider a page as a whole but also consider each specific web page element, for example, a button that takes a long to load, or an element that shift a lot on the page when loading, and it will affect the overall score of the page.
How to improve page performance
To improve your page’s performance on Core Web Vitals, it’s important to focus on making your page load quickly, reducing the number of unexpected layout shifts, and ensuring that your page is responsive to user input.
This can be achieved through various techniques such as optimizing images and code, reducing the number of scripts running on a page, lazy loading resources, and reducing the amount of data transmitted over the network.
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Conclusion
Core Web Vitals are a set of metrics that measure the user experience of a webpage, Google will start using them as a ranking factor in May 2021.
Pages that score well on these metrics will have an advantage in search results over pages that do not.
While it is not a direct ranking factor, it’s important to focus on making your page load quickly, reducing the number of unexpected layout shifts, and ensuring that your page is responsive to user input to improve your page’s performance on Core Web Vitals, in order to boost your website ranking.
