Daniel Appelquist
World citizen…parent…cyclist…open web & data fan, @samsunginternet advocacy director…@w3ctag co-chair…@overtheair co-founder…@govuk open standards board member.
Retargeting is a tools that is particularly crudely used, audiences aren’t that impressed by brands stalking them throughout their online journey.
Advertising isn’t the problem with ad-blockers
Ged Carroll
11
Yes. This HBR article documented the correlation of the rise of retargeting with the rise in searches for ad blockers. People don’t like this user experience. What do you think about what Privacy Badger is doing? They’ve built a blocker that white-lists trackers that agree to respect user privacy (including honouring their do-no-track preference if it is set). Seems like this could be one approach to rebalancing the web advertising industry more towards consumer rights?
