David Ogilvy’s 20 unconventional rules for getting clients
Robert Williams

The history of advertising is a fascinating subject to me since advertising is about relationships and while the techniques and tools may change, the way people build and react to relationships is more nuanced than a 20 point list. One of my favorite books on the subject has always been “Where Suckers Moon, The Life and Death of an Advertising Campaign” by Randall Rothenberg. It expands the scope of interpersonal relationships to a global stage where culture and the chain of human relations (beyond the personal one-to-one contact that Ogilvy eschews) have a huge impact on the agency and destroy the campaign despite everyone’s end goals and best intentions.

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