What is Private Label Rights?

Torsten Mueller
2 min readSep 4, 2019

Sometimes there seems to be some confusion about what Private Label Rights products, aka PLR products, are, and what they could be used for in daily business.

So I’d like to give my 2 cents to it and explain the Private Label Rights Meaning.

But before we look at what Private Label Rights are, let us have a look at the different licenses that are available and how they compare.

1. Resell Rights Products

As for Resell Rights products, you will be allowed to resell those to your customers. You aren’t allowed to make any changes to the product, which has some disadvantages.

However, it could be ideal if you just want to quickly flip such a product and make some quick bucks on it.

2. Master Resell Rights Products

Master Resell Rights Products are more or less the same as Resell Rights products, with the exception that they allow transferring Resell Rights to your customers. This means also your customers would be able to resell the product as is. Your customers won’t receive Master Resell Rights, so they can transfer Resell Rights to their customers.

3. Private Label Rights Products

Private Label Rights Products will allow you to do almost anything you want to do with it. But as these licenses can vary, and product creator have their own different Terms & Conditions, it is important to check the license file that comes with every purchase.

Usually, you can edit this product in any way you want. You can rebrand the graphics, edit the content, add your own experience, create your own sales page, and put it out to the marketplace to sell as your own.

It is always advisable to make as many changes as possible in order to make your product unique and being different from the ones that might be released by everyone else who purchased the same PLR product.

Private Label Rights Meaning

Here you can read more about what Private Label Rights are and how you could use them to benefit from in your business.

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