Starting A Newsletter? Don’t Do What I Did
I wrote a newsletter for a year — it didn’t go well
If you’re thinking of starting a newsletter, I’m all for it.
This is a digital world. It makes sense to have a digital presence. Somewhere for people to find you, connect, and hear more from you. That’s what I was trying to do between July 2021 and June 2022 — the 12 months where I tried, then failed spectacularly, to get my newsletter off the ground. I sunk a tonne of time and effort into it, burned out and put myself off writing completely in the process. I wanted nothing more to do with it.
I don’t want that to be you.
So, I’ll tell you what happened. What I did, the six biggest mistakes I made and how you can avoid wasting hundreds of hours on an email newsletter that’s going nowhere.
Here we go
I remember being being at home, having completed Master’s degree and having also just discovered the work of Austin Kleon, specifically his book Show Your Work.
I was sold.
I decided to start a blog and a newsletter on Ghost. I bought the domain name torunnjegleim.com. I set up a new Instagram page. I signed up to X. I found a nice picture of some rustic coffee beans to use as a profile picture because I had…
