Are you trying to get your crypto brand recognized? We know it can seem a daunting task. We’ve helped dozens of brands find their voice, and establish themselves in the blockchain industry.
Here is what you need to know before you begin your public relations campaign.
- A worthy PR strategy starts with a well-developed narrative around your brand, its goals, and the team — everything needed to portray your brand accurately and in a positive light. Your narrative must anticipate what will interest the industry about your company. Researching, conducting and evaluating the public’s understanding and reception of your brand is key to your success. By anticipating, analyzing and understanding public opinion, attitudes and issues with implications for your brand, you can use data to make the right policy decisions and more, while staying in touch with the perceived social responsibilities of your brand.
- Gets your brand covered by respected crypto and mainstream outlets like websites, newspapers, magazines and TV. Crypto stories featuring brands don’t always make the front page of Bloomberg, but with a persistent strategy that encompasses blogs, websites, YouTube, TV, magazines and other media, a brand can increase its visibility. (FYI: Some of crypto’s most popular outlets include Bitcoin Magazine, CoinDesk, CoinTelegraph, CryptoDisrupt and others.)
- Helps your brand develop relationships with many journalists in the crypto industry through outreach to journalists and editors in the blockchain industry. This doubles as an opportunity for your brand to regularly be placed in front of industry influencers — that is, journalists and editors.
- Increases awareness and trust of your product and your team. The more people come across your brand in the media, the more your brand — and ideally your C-Level executives–appears in the media, the quicker you can become industry thought leaders.
- Helps plan and communicate an organization’s efforts to influence public policy. Government and regulation has been a hot topic in the industry, and working together with policymakers in your jurisdiction could accelerate your brand’s mission, and do good for the wider industry.
- Distributes press releases, pitches, plans and executes special events, conducts market research, and more. This means expanding your business contacts, copy writing and blogging, implementing crisis public relations strategies, social media promotions, and responding to negative opinions online.
- And, finally, your PR strategy must be fast-paced and adaptable to rapid change. The ICO market is more competitive than ever. What will it take for your brand to stick out?