Product, product, product!

It is all about the product!

Start-ups and early stage businesses often have the common misconception that all aspects of the company must be perfect before it can be unveiled to the world. However, as the well known saying goes, “Rome wasn’t built in a day” and, as this thought-provoking article demonstrates, neither were the world’s current leading businesses such as Facebook, Wikipedia and LinkedIn.

When you have an idea for a product or service that you are truly passionate about, it is advisable that you do not waste any time before you act on it. As you well know, in the fast-paced world of entrepreneurs and start-ups, there are a constant stream of new businesses popping up left, right and centre. It is vital that you lay the appropriate foundations (specifically focusing on IP) to ensure that your idea is protected, regardless of how early stage your business may be.

I am not suggesting that you should plough ahead with the launch of your business, without clear and consistent planning. Don’t run before you can walk. However, if you spend too much time perfecting your product, or making iterations to your website, the resulting loss of momentum could be hugely detrimental to your business. If Travis Kalanick and Garrett Camp, founders of Uber (then UberCab), dilly-dallied over uncertainties relating to their name and brand, a competitor with a similar idea could have broken the market first and the word ‘uber’ might only be of common use as a German adjective.

There is no need to feel lost or alone during the process of transforming your idea into a flourishing business. The Toucan Academy is a useful tool to help you get your head around all the logistics of starting up a company. The Academy includes business advice and tips, covering all manner of information from ‘how to secure investment’ to ‘how to furnish your workspace’. Sign up as a Toucan member here and gain free access to this wealth of advice.

There is an old proverb that says, “some people make things happen, some watch things happen, while others wonder what has happened.” If you have a product or service that you believe in, one that has an identified target market and is commercially viable, make it happen.

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