Case Study: Brisbane City Council

Brisbane Vision 2031 is Brisbane City Council’s long-term community plan for the city and they decided to use TownHall Social to invite ideas from citizens.

They asked nine questions about how to make the city more vibrant, green, friendly, safe and healthy.

The TownHall Social app attracted 700 unique visitors who submitted a total of 58 ideas.

The most popular question was What are your hot tips for being active and healthy in Brisbane and how could Council support you with this?

Unique visitors to this question were 139, with 27 ideas submitted, making a conversion rate of 20%.

NB: The screenshots were taken from the old version of Townhall. Discover the new one on: