Huckabee, Paul, Santorum Voters: Who Do They Turn To Now?
By Hovannes Abramyan, Data Scientist, TPC
On Monday, primary voting officially kicked off in Iowa. Considered by many to be the first real test of candidate viability — after months of hardcore campaigning and mobilization efforts — a disappointing showing in the Iowa caucuses usually provokes at least one candidate to end their quest for their party’s nomination. This year was no different. Three candidates — Rand Paul, Rick Santorum and Mike Huckabee — announced this week that they would be suspending their respective bids for the Republican nomination for president.
TargetPoint Consulting’s (TPC) latest Presidential Candidate Consideration (PCC) gives us an insight as to how this narrowing of the field will affect support for the remaining candidates.