Brilliant. You show a clear path to how Amazon will become the most valuable company this planet has ever seen — probably still in this decade. And the ambiguity of the word “valuable” is intentional here: 1/2 of mankind will find this future of ubiquitous computing (a pretty old term by now) valuable for their lives and desirable. The other half (not necessarily in numbers) will not find it particularly valuable, let alone desirable. But they are shown a path to still participate, while everyone else indeed caters to the first half, wholeheartedly, and fully consciously.
Chapeau, Chris, for another excellent thought piece.