How to Sell a Luxury Home?

Many condominium owners invest on marketing team for their businesses. Established ones may not even need it anymore. Same goes for those who are selling their expensive homes. Of course, you would not want to sell your homes to just anyone. And you would want to market it efficiently.

The Peterson Group Bespoke Condominiums and Residential understand your concern. With years in service and matchmaking and providing only the best and most suitable home for clients starting in our main office in Singapore and eventually partnering with only the best names in Kuala Lumpur, Malaysia and Jakarta, Indonesia, we have the same concerns when we first started this business. Thankfully, we have surpassed it.

Getting a real estate agent can be risky at times. Many fraudulent agents are already rampant and if there is a choice, you would want to do the marketing yourself. Here are some tips that can help you sell that luxury home of yours:

1. Continuously expand your circle

Of course, let’s all admit it. Since you can afford that luxury home, you probably have made a big name for yourself. Your social circle may already have been wide. If not, then, you need to get involved in several charities, do a lot of humanitarian projects and be on several boards. Share your listings with organization members and event attendees. Even if they aren’t interested in my listing, they might have a friend or client who is. Every so often also reach out to different companies and forge relationships with the decision makers.

2. Know Your Client

What do they do in their free time? Do they own jets, horses? Where do they shop? Where do they spend their money? In conducting web research and review of the profile of your clients you can find out more about them — which enables you to develop a profile of what will interest them in the sell or purchase of their home. Also sending a short questionnaire and up-to date account of my existing listings can be beneficial. People don’t always know what they want, but when forced to articulate a price point and what architectural style and amenities they might gravitate to, locating their new home can be that much quicker and painless.

3. Tell the Story of the Home

The story of the home makes it anything but ordinary. The home itself can always be used as a pitch. Share with your potential clients everything about the home, from the brand name appliances and types of materials, to the style aesthetics and architecture. This even includes neighborhood and amenities.

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