Beginner’s Guide on App Marketing: How Should You Do It (And Why)?
In today’s digital world, mobile phones are one of the most marketed commodities all around the year. In turn, this creates an economy where there is an app for each one of the consumer needs. Suffice to say, the necessity to market mobile apps and advertise through them is paramount. We must also know that there are hundreds of apps for a single category. So, businesses have to not only focus on mobile app marketing for a wider brand awareness, but also to drive more user engagement, and increase revenue. Another major benefit of mobile app marketing is that you can use it to interact with customers wherever they are. Alongside the foundation of setting high-end campaigns, an app marketing initiative also demands appropriate attribution tracking technology, much like Trackier Mobile Marketing Platform which offers a privacy-centric solution to measure your app campaigns and record in-app user activity. Now that we’ve covered the foreground — let’s delve into the intricacies of app marketing and how you can leverage it!
What is App Marketing?
Mobile app marketing refers to the process of promoting a brand’s mobile application through awareness, engagement, or retention campaigns. Such app promotion campaigns are conducted through various channels like emails, SMS, social media, influencer marketing, app store optimization, and more. The end goal of each app marketing campaign can differ based on the stage at which a business is operating. For instance, for a brand that has recently launched its app, install-directed campaigns are highly recommended, while a business that intends to make the most of seasonal shopping sprees can utilize hyper-targeted engagement campaigns for the best results.
Leverage with a Link: Benefits Of App Marketing
- Build Stronger Foundation: With the help of an app for your business, you can build a loyal customer base. Optimizing the app interface and customer journeys can ensure that you deliver the ideal ad campaign to each user, thereby increasing their chances of conversions. You can also have improved knowledge of customers’ in-app behavior, identifying patterns and the features with which they are unsatisfied much before the escalations blow up.
- Improved Communication: Regular engagement with customers is essential for any business to succeed. A mobile app is a platform where the users can interact with the business 24*7, duly registering their feedback and utilizing support whenever necessary. In short, a mobile app acts as an always-on-brand ambassador. You can send updates, notifications, and other details regarding your business even when the customers are offline to re-direct them toward your end goals.
- Boost Profit: The development of an app will lead to an increase in the return on investment. Mobile app marketing campaigns can bring large customers to your business and keep them in sync with the latest offerings, launches, or other such promotional events.
- Promote Cost Effectiveness: Another important factor to be kept in mind is the budget-friendly nature of a mobile application. Using an app for the promotion of your business is a cost-effective way compared to the other modes of advertising. Traditional advertising like print, outdoor, and television costs a high amount compared to the incentive of in-app advertising e.g. push notifications and video ads, that can be tracked, optimized, and produced by the brand itself.
Leading to Succeed: 4 Steps In Mobile App Marketing
- Pre-Launch: This is a period where the app is under development but the marketers create awareness campaigns that keep the users informed about its features, benefits, and monetization models. This is the stage where user expectations are aligned.
- Post-Launch: This is the stage where the app is fully developed and it is ready for the customer’s use. Here, marketers use many strategies to make people install the new app. Advertisements are focused on building trust in the brand, optimizing the company’s message, and discussing the app’s USPs.
- User Engagement and Retention: This is a phase where the marketers make sure that the users do not uninstall the app after the initial install and invest their time or resources in the app. In this phase, marketers also prompt users to try specific features of the app or offer discounts to keep the users glued.
- Monetization: At the final stage, the brand starts to receive positive responses for its app monetization strategies, which may include selling premium subscriptions, in-game goodies, free trials, or other such programs.
Now we have understood the importance of mobile app marketing and the fields associated with it, a major thing not to be forgotten is that to ensure a smooth, transparent, and efficient operation of your mobile app marketing campaigns, you need to have an attribution partner like Trackier’s MMP that can aid you in measuring the impact of your strategies in KPIs that matter for your business goals. After all, turning your creative ideas into hardcore numbers, what could be better than that?
