Facebook algorithm and impact on media: French election experiment #1

Macron & Le Pen vs Facebook Algorithm, analysis with https://facebook.tracking.exposed

Summary

Introduction to the platform

The data used in this analysis

The methodology

� With just a small set of differences in the users profile, how much different can be the reality they perceive on Facebook?

The four users characterization would be detailed in the analysis when we shall be able to analyze the content of the posts (entities extraction and sentiment analysis). In this preliminary release, we did not yet look into.

The Data collected

The original post can be found at the permaLink https://www.facebook.com/lepoint.fr/posts/10154413789830703

Reducing the analysis window

Picture 1 — https://public.tableau.com/views/Isolatedpostforanalysis/Sheet1?:embed=y&:display_count=yes
Picture 2 — This visualization show the waves of auto-scroll during the hours, 17–20 has been constant for the 4 users https://public.tableau.com/views/Isolatedpostforanalysishourly/isolateddata?:embed=y&:display_count=yes

Media exposure

Information diet: what the users saw?

Picture 4 — https://public.tableau.com/views/usersdifferenciesbeforesplitthem/mediaperuser?:embed=y&:display_count=yes

Confronting Olivier and Antoine’s feeds

Which media feed Oliver more than Antoine?

Picture 5 — Oliver Information diet — This is a selection of https://public.tableau.com/views/smallusersmediaexposuredifferencies/mediaperuser?:embed=y&:display_count=yes

Which media feed Antoine more than Oliver?

Picture 6 — Antoine Information diet — This is a selection of https://public.tableau.com/views/smallusersmediaexposuredifferencies/mediaperuser?:embed=y&:display_count=yes

Uninfluenced media

Analysis by single post

Picture 7 — a snippet extracted from: https://public.tableau.com/views/smalluserspostperhours/mediaperuser?:embed=y&:display_count=yes
Picture 8 —https://public.tableau.com/views/alluserspostperhours/mediaperuser?:embed=y&:display_count=yes

Publication by media, Hourly frequency, per users

Takeaways

Conclusion of piece #1 + Open Data

Known bugs

Credits

shared blog about https://facebook.tracking.exposed initiatives and updates