Here’s Why You Should Add Backlist Maintenance To Your Indie Vocabulary
Authors often raise their brows when I mention “Backlist Maintenance”.
Maintaining your backlist doesn’t sound sexy. For authors with only a handful of releases, backlist maintenance isn’t a thing. But when you get into the realm of 20 or 50 or (like me) 120+ published titles, backlist maintenance becomes critical.
Here’s why.
Indies make money from their backlist, not the latest release.
The first thing readers do, once they’ve read some of your work and liked it, is immediately look for anything else you’ve written.
Especially if you write in series, readers will binge on that series, then inhale your entire back catalogue. Those older, established titles? They’re the ones taking up valuable real estate on the book seller sites. They’re the ones with the multiple review stars and gushing reviews, with all formats populated. They wear a well-loved patina.
When readers trip over your older titles, the well-trafficked, well-maintained appearance may make them take a second look.
