As a business owner myself, I run into this sort of nonsense nearly every day.
I’m an I.T. consultant offering tech support focusing on the residential niche.
Upon arriving at a job, I invariably hear, “Oh, I was expecting a fella”. Ironically, it’s the previous tech fella’s cock-up (no pun intended, an Aussie term) I’ve been called to put right. And I do.
Good on ya, Jesse, for penning a very truthful & important article. Thank you.
Cheers from Western, AU