iFX EXPO International 2018: Workshops, Live Interviews, And More
A summary of trade.io’s first expo
iFX EXPO International 2018 has come to a close and this year was even bigger and better than before! The expo drew in approximately 4,000 delegates and over 170 exhibitors, and, this year saw trade.io exhibit for the very first time.
The trade.io team flew in from all over the world to unite at our intricately designed booth at the Spyros Kyprianou Centre. The booth, which was designed by our UX team, was dressed in LED lights, astronaut gear, and let’s not forget about the dazzling gold TIO coin, worth 6.5K USD.
Our striking booth couldn’t have been in a more perfect location. Placed right by the main bar, passers-by were able to witness our huge screen, which displayed the walkthrough video listing our key services. The video acted as an enticing backdrop for our booth and played throughout the entire duration of the event. This not only drew in a lot of attention to the booth, but more importantly, it was both an attractive and informative way to display our services.
Our booth was always busy, drawing in crowds and several people mentioned that we had the most high-impact and attractive booth, and how easy it was to spot us. Marc Hiney, Account Executive for AdRoll, told our Events Coordinator, “Congratulations on having the best booth at iFX!” We also were fortunate enough to receive similar compliments from both the University of Nicosia and Microsoft.
As a result of the event, we have additional projects in the pipeline that we cannot wait to share with our community. We are also excited to continue our valued partnership with the University of Nicosia.
The event saw our Director of Consulting and Strategy Will Corkin set up a number of meetings with 20 upcoming ICOs, who were interested in our turnkey services. We also invited anyone with a creative ICO idea to come pay us a visit, which resulted in around 30 separate ideas put forward. The sheer number of this not only highlights how launching an ICO has become increasingly popular in today’s crypto-craze, but it is also a testament to how hard the team have been working in order to promote our ICO consulting services to the public.
During the event, our MD of Research and Business Development, John Patrick Mullin, was involved in the marketing panel, given his huge influence across the blockchain community. With CEO Jim Preissler, he also presented an educational workshop “How to reach your ICO hardcap”, which took place on the final day of the expo. Shortly following the workshop, we took a few minutes to interview John to find out how it went, which was streamed live to Facebook.
Throughout the entire expo, crowds of people circled our booth. Whether it was to enquire about our ICO services, ask about our walkthrough video, suggest ICO ideas, or to simply check out what’s going on; there was plenty of hype and we certainly had the goods to offer.
The booth wasn’t just buzzing on its own, however. Hundreds of people gathered around to watch our exclusive interviews with our executive and management teams. The videos, which were all streamed live across social, included Jim Preissler talking about upcoming projects, the BETA exchange as well as comments on our regulation. Be sure to check out the video here. John Patrick Mullin offers his views on the blockchain community as well as some of the security measures we take — click here to find out what else he said.
Our Chief Strategy Officer Manmohan Singh talked about the company’s long-term vision and strategy; Will Corkin spoke about our ICO consulting services; Terence Tan offered his insights into our campaigns, competitions and upcoming education platform; Roy Gutshall gave his views on the company as well as important details on our exchange; and last but not least, our CMO Helen Astaniou gave updates from a marketing perspective.
The videos were all informative and we hope we have managed to help answer some of your questions. But don’t worry, we also threw in a few entertaining shots of the marketing team in action as well as general chat about the event. Be sure to check them out by visiting our Facebook page.
Looking ahead, it’s sure to be an exciting journey for us. From the positive feedback about our booth, to potential projects we will take on with other partners, it was without a doubt, a hugely successful expo.
If you’re feeling left out, then why not get in on all the action? Register now for our ICO services by visiting consulting@trade.io
By Dalia Hilmi
Content & Acquisition Manager
