You don’t have to invest in stocks. You get to.

“person holding silver iPhone 6” by William Iven on Unsplash

This is simply amazing yet so many take it for granted. We can invest in any stock at any time for as long or as short a time period as we wish.

We can start for as little as $500 or $1,000. There is no crazy prohibitive minimum anymore.

We must use this amazing freedom to our advantage.

Think about it. We get to invest in the greatest companies on earth.

Apple, Amazon, Google, Spotify, Costco, Disney, Netflix, Home Depot, Mastercard, PayPal, Boeing…the list goes on and on.

Imagine if you couldn't invest in these great companies?

Imagine if the founder and their family kept these huge companies private and you didn't have the freedom to invest in these incredible businesses? That would suck.

Remember when everyone had a Blackberry? Now, you can't find one person who has one.

We all saw people switching to the iPhone. It wasn’t some crazy prediction. We all saw it — it was an easy OBSERVATION.

Imagine if you invested in Apple the day you bought your 1st iPhone? Lets call it 8 years ago. Do you know what Apple stock was 8 years ago? $38. It is now $210.

Imagine if you bought Amazon shares in an IRA the day you signed up for Amazon Prime. You know how long I have been a Prime member? 15 years. You know where Amazon stock was then? $39. Now? $1,870. We need an emoji for this.

Imagine investing in Netflix the day you subscribed to Netflix? It is up a ton.

Remember switching to Gmail? Google search? Google maps? Oh, how you could have invested in Google way back when.

The fact that we can basically invest our money in any company that makes any product or service, in any industry, for any length of time (for such little cost to switch positions) is pretty incredible.

Use the freedom and ability to simply observe what millions (billions) are doing and invest in what you see. Sometimes, it really is that simple.

Jeff Farley

Trader/ Idea Entrepreneur