Some Insider Tips For Attending Your First Trade Show

Trade Shows
Aug 22, 2017 · 2 min read

When you have that new great product or awesome business proposition you have to let the world know about it. And possibly the best way for the world to know about you and your big idea is for you to attend a trade show. But it takes more than simply having a trade show table for you to make a splash and stand out.

Talk, Talk, Talk

Sometimes it can be difficult striking up conversation with a stranger or reaching out to meet new people but if you want people to know about you and your product you must chat them up. Remember just as important as your booth is your team and how they interact with prospective buyers and interested parties.

Does Your Booth Shine?

Remember there’s going to be dozens if not hundreds of booths and tables at a reputable trade show so you must do things to make your booth stand out. The first thing to do is make sure you have a great looking trade show display or custom banner like the ones Exhibits Etc creates. The second thing to do to make your booth stand out is to become a charging station! Many people do not realize that it could take buyers all day to see all of the booths and tables. Additionally, active buyers are constantly using their phones. A charging station at your booth is a way to keep a captive audience.

Be Fun and Approachable

People attending trade shows are often inundated with pestering salespeople trying to hawk their products. If however you simply focus on having fun and creating an enjoyable atmosphere around your table then you won’t have to chase down the buyers and attendees, they will simply come to you to be a part of the good times happening at your table!

Lastly, remember this is learning experience. You may not have everything perfect at your first trade show but as you gain experience you will learn that trade shows are a phenomenal way to grow your business.

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