Twitter Backs Trump- at what cost?

What’s the story?

On Sunday the 2nd April, President Trump posted a video to his Twitter account (seen below) which he is portrayed wrestling and punching a figure. The clip ends with an onscreen re-styling of the CNN logo as “FNN: Fraud News Network”.

The video stirred criticism, disbelief, and dumbfoundedness from the public. Many deemed its portrayal of violence as insane and dangerous, saying it could incite attacks or threats against news media employees.

What did Twitter say?

This lead to a campaign to ban Trump from Twitter.

To which Twitter replied, that after considering three factors: the political context of the conversation surrounding the tweet, the various ways it could be interpreted and the lack of details in the tweet itself, that Trump’s anti-media tweet did not violate their rules.

The cost of this…

As shown from data taken from below, this lead to a 1.48% price drop for Twitter the day after the tweet was released (3rd July 2017).

We could have seen it coming…

Users of were alerted to a rise in pulse for Twitter on the 2nd July at 5:15 PM, giving them a heads up of market movements, long before the drop in price on Monday the 3rd July.

But what does this mean?

This, however, doesn’t paint the whole picture. The volume of social mentions doesn’t tell us whether people are reacting positively or negatively towards Twitter. To answer this we need to consider sentiment. Our proprietary sentiment algorithms analyse millions of data points every day. We use this data to determine whether the sentiment surrounding certain people and companies is positive or negative.

How can this help me?

From this we can see that Twitter picked up negative sentiment after justifying Trump’s Tweet, alerting users that something was not right. were then able to continue to track this negative trend in sentiment throughout the 3rd July, alerting traders to the fact that there may be a continuation in price drop.

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