Types Of Advertising Campaigns
Advertising is an important marketing tool used by the media houses for promotional activities. For this, the media channels make advertising campaigns that help in promoting brands with an aim to increase the sales. The campaign is based on a particular theme that helps in the marketing of a product. Several advertisements are made for a campaign. The campaign is temporary and runs for a specific time interval. The media channels do integrated communication and placing the advertisements for the campaign to be effective.
For a successful campaign, it is important to identify the target market. You should find the target customers based on a research. Also, find out the places in which the rivals place their advertisements. Explore the options of online and offline advertising. Find local publications with an access to the target customers if you want to go for offline advertising. Decide on the budget that you want. Take help of press releases, pay-per-click advertising, classified ads, flyers, website advertising and other forms of advertising.
You can also promote products and brands through creative advertising. It involves creating something that helps in advertising products with the use of creative ideas or skills. Touring companies can sponsor city maps that mark a tourist spot in it. Make advertisements that include environment or nature. An advertisement that includes a singer or a pop culture surely attracts the customers. Humorous ads that make people laugh are also good. Advertisements that include animals like cute dogs and pups are a huge hit among the viewers.
Include some free stuff with your products and display it in the advertisements for making a creative ad. Things like pens and sweatbands can be given free with the products you promote. Some people like to make advertisements with the help of Instagram. This is a good option for musicians and chefs. Street art and graffiti is also another way to attract the customers with ads. Creative business cards, jingles, video ads, using Facebook are some more ideas for placing creative ads.
Placing a commercial advertisement helps in gaining the direct attention of the customer or buyer. For this, it is important for a target audience or customer to be there in the present. The product you advertise or promote in your advertisement should help the customers in solving some problem for which they buy the product. Television and radio are important mediums of placing a commercial ad. The ad is displayed repeatedly so that it attracts the buyer’s attention. Advertisements that are displayed one or two times are not effective in increasing the sales. You need to explain in the ad how your product is better than your rival products.