Campaign Manager Tutorial

DoubleClick Campaign Manager is a platform that simplifies how campaigns are run, from media planning to reporting. The platform features an intuitive interface and an all-in-one workflow that is easy to learn and quick to navigate. In 2018 DoubleClick advertising products became Google Marketing Platform.

Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.

Learning outcome from this Course:

• Ad serving basics
• How to use the DoubleClick Campaign Manager interface
• Account structure and administration
• Step-by-step ad trafficking instructions
• Creating Floodlight tags for conversion tracking
• Best practices for managing ads, placements, & creative
• End to End Campaign reporting

Instructor-Led Training:

To know more about the course call our training Experts at 9910656940 / 7093700356

Learn what “ad ops” do?

Ad Operations teams input, serve, target, optimize, manage, and report on the performance and traffic of online ads. Ad Operations doesn’t leave the fate of a campaign to chance. After the campaign launch, an Ad Ops team closely monitors the ads to ensure they are doing their job: make the website publisher money. A competent Ad Operations team monitors ad traffic continuously. It is an ongoing relationship that is tweaked and adjusted based on data collected by the invisible hands of the Ad Operations department, team, or company.

What is the ad operations team’s main objective?

But not every Ad Operations team is created equal. Some are separate entities and others are departments within digital content publishers or ad agencies. Whether it’s a solo group or a distinct part of a larger company, the primary function of Ad Operations is the same: fulfill the ad campaign. What is the role of the ad campaign? To bring in and retain revenue. In more technical terms, Ad Operations implement the ad buy, the amount of advertising a client wants to run for a definitive window of time, which is dictated by the insertion order or “IO.” Ad Ops work with sales departments, advertisers, technology teams, and clients to ensure smooth delivery of the campaign. A good Ad Operations team “takes the temperature” of the insertion order regularly by generating ad server reports that communicate a campaign’s status and directly inform the team’s next steps.

What jobs are available in ad operations?

Because Ad Operations teams have a multitude of jobs they perform, companies staff a variety of specialists in the field that perform different roles: ad schedulers, ad traffickers, inventory management, yield management, vendor management, and technical operations. In more recent years, the industry has witnessed a shift from in-house Ad Operations teams to companies specializing exclusively in the delivery of Advertising Operations to publishers and agencies.

Originally published at http://www.trainmehub.com.