Reasons Why You Shouldn’t Go for Pay Per Click on Your Own
Pay-per-click (PPC) is a business model in which a host website or search engine advertises the advertisement given by the company, for each click the company pays to the host website or to search engine. This is the simplest way of advertising but it is too risky and costly too. It cannot be afforded if the advertising is done in wrong way.
For a Few reasons if you are a newbie in PPC (Pay Per Click) then you shouldn’t go on PPC on your own.
No appropriate use of keywords
Keywords are the important part of an Ad. if an appropriate keyword is not there, then it is possible that the visitor who is searching a keyword say SEO; he may in all cases not find the correct link to your website, despite you offering the service. This will generate inorganic traffic and then even you have to pay for those visitors.
No Quality Content
Search engines usually charge less for quality content. As the visitor will be happy from visiting your website due to the good quality of content and if the content provided by you is not good in quality and does not satisfy the customer then the charges by search engines may increases as the visitors are not happy visiting the website.
No Proper Page Advertising
If you are advertising on PPC campaign for a particular product and then you should add the link to your homepage rather than the link of the product. As chances are very less that visitor will be interested in your site and search again for the product.
Thus you must hire a PPC professional to advertise on Pay-Per-Click Model to attract the organic traffic your website so that you can earn more and spend less on PPC.