…bought into the vision. Be prepared for your office post-it notes being consumed like never before. Your goal is to arrive at not only allowing the user to achieve their goals but also make them feel the emotions you set out to. This approach creates a more ‘loveable’ product.
We, as service designers, have an opportunity to lead this influx of practice into the technology industry, helping organizations see their ecosystem of products as interconnected services and growing capacity for designing across the service ecosystem they are creating.