Emerging Trends in Digital Signage Market: Global Outlook and Future Prospects from 2024 - 2031

Trame butler
5 min readJun 18, 2024

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The "Digital Signage Market" has experienced impressive growth in recent years, expanding its market presence and product offerings. Its focus on research and development contributes to its success in the market.

Digital Signage Market Overview and Report Coverage

Digital Signage is a form of electronic display that shows multimedia content to deliver information, advertising, and messages to a targeted audience. It is commonly used in public spaces, retail stores, corporate buildings, and transportation systems to communicate with customers and employees.

The future of the Digital Signage Market looks promising, with a projected growth at a CAGR of 4.5% during the forecasted period(2024 - 2031). The market is expected to expand due to the increasing demand for interactive and personalized content, advancements in technology such as AI and IoT integration, and the growing need for digital communication solutions.

The current outlook of the Digital Signage Market shows a rise in adoption across various industries, including retail, healthcare, transportation, education, and hospitality. The market is witnessing a shift towards cloud-based solutions, mobile integration, and analytics tools for better targeted messaging and improved user engagement.

Key trends in the Digital Signage Market include the rise of LED displays for higher resolution and energy efficiency, the integration of touchscreens and sensors for interactive experiences, and the use of data analytics for real-time content customization. Overall, the market is poised for significant growth in the coming years as businesses continue to invest in digital communication solutions to enhance customer experience and drive revenue.

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Market Segmentation

The Digital Signage Market Analysis by Types is segmented into:

40 - 50 inch50 - 60 inchUnder 40 inchLarger than 60 inch

The digital signage market is segmented based on the size of the displays. Displays between 40-50 inches, 50-60 inches, and larger than 60 inches cater to high-traffic public locations like shopping malls and airports. Screens under 40 inches are popular for smaller spaces like restaurants and offices. Each market segment offers a range of opportunities for businesses to engage with their target audience through dynamic and captivating content. The diverse sizes cater to different needs and environments, offering flexibility in digital signage solutions.

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The Digital Signage Market Industry Research by Application is segmented into:

RetailHealthcareHospitalityTransportationOthers

Digital signage is widely used in various sectors such as Retail, Healthcare, Hospitality, Transportation, and Others. In Retail, digital signage is used for advertising products and promotions. In Healthcare, it is used for providing important information to patients and visitors. In Hospitality, digital signage is used for guest communication and entertainment. In Transportation, it is used for providing real-time travel updates. In other sectors, digital signage is utilized for a range of purposes such as employee communication and wayfinding.

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In terms of Region, the Digital Signage Market available by Region are:

North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea

The digital signage market in North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa is driven by factors such as the increasing adoption of digital displays in various sectors like retail, healthcare, transportation, and hospitality. Key players like Samsung Electronics, LG Electronics, Philips, Toshiba, Daktronics, Sony, Panasonic, NEC Display, Sharp, and Planar Systems have a strong presence in these regions. Growth factors include advancements in technology, rising demand for interactive displays, and the need for effective communication tools. Additionally, companies like Mitsubishi, Chimei Innolux (CMI), Advantech, Goodview, Cisco Systems Inc, Marvel Digital are also contributing to the growth of the market by offering innovative solutions and expanding their product portfolios.

Digital Signage Market Emerging Trends

Some of the emerging and current trends in the global digital signage market include the increasing adoption of interactive and touch-enabled displays, growing demand for cloud-based digital signage solutions, rising usage of digital signage in retail and transportation sectors, and the integration of AI and analytics for personalized content delivery. Other trends include the shift towards LED and OLED display technology for enhanced visual impact, expansion of digital signage networks in smart cities and public spaces, and the use of mobile integration for seamless content management. Overall, the digital signage market is continuously evolving to provide more dynamic and engaging communication solutions.

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Major Market Players

Samsung ElectronicsLG ElectronicsPhilipsToshibaDaktronicsSonyPanasonicNEC DisplaySharpPlanar Systems (Leyard)MitsubishiChimei Innolux (CMI)AdvantechGoodviewCisco Systems IncMarvel Digital

The digital signage market is highly competitive, with key players such as Samsung Electronics, LG Electronics, Philips, Toshiba, Daktronics, Sony, Panasonic, NEC Display, Sharp, Planar Systems (Leyard), Mitsubishi, Chimei Innolux (CMI), Advantech, Goodview, Cisco Systems Inc, and Marvel Digital.

Samsung Electronics is a leading player in the digital signage market, offering a wide range of displays and solutions. The company has shown significant growth in recent years, with a focus on developing innovative products such as outdoor displays, video walls, and interactive touch displays.

LG Electronics is another major player in the digital signage market, known for its high-quality displays and signage solutions. LG has seen steady growth in market share, particularly in the retail and hospitality sectors. The company is also investing in technologies such as OLED displays and transparent displays to stay ahead of competitors.

NEC Display is a key player in the digital signage market, offering a comprehensive range of displays and solutions for various industries. NEC has a strong presence in the healthcare, education, and transportation sectors, and has been focusing on developing customized solutions for its clients.

According to a report by Grand View Research, the global digital signage market size was valued at USD 19.78 billion in 2020 and is expected to reach USD 38.27 billion by 2028, with a CAGR of 8.6% during the forecast period.

Some of the sales revenue figures of these companies in the digital signage market are as follows:

- Samsung Electronics: $33.3 billion in 2020

- LG Electronics: $20.9 billion in 2020

- NEC Display: $3.7 billion in 2020

Overall, the digital signage market is expected to continue growing, driven by increasing demand for interactive and engaging displays across various industries. Key players like Samsung, LG, and NEC Display are likely to maintain their dominance through innovation and strategic partnerships.

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