Ambassador to Mars. Vermont native. Interactive designer @Macys.com.
If not, you run the chance of undoing the entire narrative and making your story a one-trick pony. Once you’ve seen the movie, there is little point in seeing it again, because the trick it plays on the audience only works the first time around.
…k cover the more we believe the content is better. This is phenomenon called “Aesthetic-usability”. Beautiful products/objects are perceived as easier to use and more valuable than ugly ones. Even if it is not true!
I want to start a conversation here, not a lecture.