Ambassador to Mars. Vermont native. Interactive designer @Macys.com.
…k cover the more we believe the content is better. This is phenomenon called “Aesthetic-usability”. Beautiful products/objects are perceived as easier to use and more valuable than ugly ones. Even if it is not true!
I want to start a conversation here, not a lecture.
My heart sank. The design team was just down the hall from this executive, but they didn’t work together. Instead, they sat behind soundproof glass walls and did special “creative work” in isolation.