New Media class sum up
This semester, my fellow friends at WT and I have spent our spring semester to learn more about New Media platforms, concepts, tools, and technologies. We also have a chance to meet and talk with several guest speakers from other universities, and a special one from the UK, Sarah Jones.
First, I would like to talk about New Media platforms and they are used in different fields of media. When we talk about new media platform, people usually think about Facebook, Twitter, Instagram, etc. However, new media are platforms are more than just social media pages. For example, in my previous blog, I have mentioned Blockfeed, a mobile that helps you to track the latest news near your location. Nonetheless, this app only provides the service in New York City. Blockfeed is not the only app that you can use to read the latest news. Most major newspaper (check out CNN 360 picture)and news station provide their app for both Android and iOS. Within the mobile app, traditional news provides more content and update the latest news faster. (example)
New media platforms do not only support traditional news, but they also provide advertising agencies and public relations firms more ways to reach out the audience. Depending on your needs, there will be several platforms for you to choose: you need to a secure professional space for your team, you can go for Hootsuite or Sysomos; you are new and need something simple, you may try solomote.com; and if you need a page for your ads and video, you may want to consider brightcove.com. I have not mention about this page, I think this can be a good source. Check out the picture below:
Even though new media platforms provide a great opportunity to reach out your name, there will be some major concepts that you need to think about. The most important thing when you go online is how to protect your identity. The Internet is a network which different computers connect with each other to transfer the information. Nowadays, accessing in the free Internet/wifi in a public place is much easier than before. That means any of your personal information can be transferred from your computer to another easier. If you want to know how identity thieves can have your personal information, you can watch “Now You See Me 2”. You may think I am silly, but what you will do if one day in the near future, a random person says that he or she create a chip which can access to your secure computer at home?
Nonetheless, that is the future story. Now, let move on to next part of my blog: analyzing new media tools and their uses. In this part, I want to focus on Hootsuite. With Hootsuite, content creators can link different social media platforms with a Hootsuite account. They also schedule what and when they want to post on these platforms. Content creators can also use the filter to track the trending topic/event and create the new strategy for their campaign. However, you may wonder what Hootsuite does in order to be savvy media consumers. Knowing the peak hours when the followers active online or trending events nearby, content creators will offer some certain deals that most consumers will pay attention to. Especially, the schedule function of Hootsuite let media consumers update the newest information frequently.
Overall, new media let our society be more globalized. It increases more ways to communicate without the limit of the border. In my opinion, new media provide people a great opportunity to explore the diversity of the world with technologies and digital tools.