Trasto: How to make a better world through design.

Ever since I was little I loved art, photography, painting and everything that involved design.

On a trip, when I was about 12 years old, I found a store that captivated me. They had hundreds of everyday objects, but with strange forms, that solved the same problems in a different way; The ingenuity of their designs was a discovery that changed my life forever.

I continued for months talking about these amazing objects with everyone. It was my aunt Caro who mentioned Industrial Design for the first time to me, and it was as if it had fallen from the sky: the perfect combination between art and objects!

I enroll in Industrial Design at Isthmus University in Panama, where I was part of the first generation; only 6 students in the whole country. I have the fortune and the privilege of meeting great teachers of design with knowledge from all corners of the world. Under this guide, little by little, I am immersed in a new world where everything around me is the product of someone’s imagination at some time. A process of imagination composed of shapes, sizes, infinite materials, ecology, technologies, history, art, ergonomics, anthropometry among many, many other things. My biggest lesson was to understand that good design is one that in a discrete manner is able to balance all of these components together and improves the quality of people´s life. As Charles Eames put it, ”Create the best, for the most, for the least”.

In 2008 I decide to move to Milan where I live for 2 years. Here I get my Master’s degree in Industrial Design from the Scuola Politecnica di Design and I won the Light Exhibition Design LED contest in Milano in 2009 with the Luce Ciechi project (Blind Light). I meet many interesting people who become mentors for me like Jacopo Foggini, an exceptional designer with whom I work for his installation Il Velo d’Oro at the Salone del Mobile of 2010 among other projects. Despite all these fascinating adventures I decide to return to my country.

In my time in Milan I was able to appreciate the knowledge and talent that we have in Latin America.

I arrived in Panama in mid 2010, excited, with thousands of projects in my head and a great dream of starting my own design brand. I could never have imagined everything that I would have to face if I wanted to take my dream forward.

Between daydreaming and at the same time looking for a way to earn some money with a Design/Manufacturing degree in a country based on a Service Industry. Soon I realized the weight of work and the speed with which time runs. But I was never going to give up.

I traveled throughout Panama; Colombia; even China and I contacted many people. I developed a thousand ideas, some took me to the next step and many stayed behind.

I did not want to create just any brand, I wanted to create a value proposition with a philosophy to create a better tomorrow. I constantly wondered: how do I create a better world through design?

Years went by to structure everything. After turning everything over a thousand times, little by little things began to take their place.

I officially launched in May 2017 in Panama.

Behind Trasto´s products you can find a team of around 12 workshops and more than 20 people. The artists own their own workshops and together with Trasto we design and manufacture the products for the brand. Our first line is a collection of products for your kitchen and home that we have unearthed among the materials, technology and knowledge that we find in the region. They are honest designs, manufactured by small producers with honest materials and made with love.

I invite you to visit our online store and tell us your opinion. We are always designing and manufacturing for you.

Have a beautiful day,

Kind Regards,

Carolina

Home & Design store (small industries) www.trasto.casa