Priority and Audience

The key to juggling is keeping your eye on the ball and also understanding rhythm. Focus, practice and patience helps master the art.

What are your priorities? Do you journal about your goals and your journey?

Do you know your audience and the people responsible for purchasing the art you create? Do you know how to reach this audience? Do you know how to attract them with caliber work? Do you know how to produce the work that will attract clients? Do you know how to service a client and make them a repeat customer? Do you have a goal of creating X amount of images this week, this month? Do you have a mentor/coach/player in the field that can provide constructive feedback on your goals, progress and actions?

It’s possible to feel overwhelmed with responsibilities, especially when financial stress can be a reality. I’ve been in both positions. Pressed hard against the wall and not enough money to make ends meet for the month and I’ve also had a nice emergency fund in the bank, eliminating the stress of finances and allowing for creative freedom. With out the financial stress, my brain has room to think, expand and work on new ideas and avenues.

We have today. Today is made up of time and decisions on how to best spend that time. Values, your values will set the course of what you choose to spend time doing. Goals, written goals will provide a road map. Break down the written goals and manage your time through out the day.

Be patient with yourself and the process. Consider your attitude about being a student. Always learning, stretching, growing, open to new ideas of thinking and making an action plan based on the things that you learn.

Be kind to yourself. Set boundaries to give yourself time to create. Make time to create as often as you can. Exercise, eat healthy, sleep well, drink water, meditate on things that bring you happiness. Be grateful to those around you that love you. Spend time with those you love. Be kind. Be thoughtful. Gratefulness is an attitude, willing to see the glass half full.

Without hesitation, I can share that my career as an illustrator has not only been fulfilling and enjoyable, it has been satisfying. I enjoy my career more each passing year. Twenty seven years in, I find joy in drawing, painting, creating for a living, it’s the way I’m wired. It’s not my only business, I do other things for income in addition to illustrating. Real estate, illustration agent, growth hacking. However illustration is what I studied, it’s my lifeblood and I have a passion for the craft and industry.

If I can help you in any way meet your goals in becoming a full time illustrator or working artist, I am an email away. Email is on my website. Let me know how I can help.

Who’s your audience? What’s your priority? Make it happen. Keep it simple. Keep your eye on the ball. Take one day at time. Today, make something that you enjoy looking at. Chances are, someone else will enjoy looking at it as well. Work hard, work smart. Be a continual student. Become an expert. Be a player. Hustle. Don’t give up. Never give up. Be patient.

Cartoon Zoo. Artist: Travis Foster, writer: Ashley Huttinger, 2017

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Travis Foster is a freelance illustrator, illustration agent, cartoonist, husband and dad to four. Travis Foster Reps and Cartoon Zoo are both based in Nashville.