One way to do it is to take the Slack strategy. As Slack grew, the company was razor-focused on how it spread from individuals, to teams, to entire companies — catching like wildfire.
Why Trello Failed to Build a $1 Billion+ Business
Hiten Shah
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Slack’s valuation is only 10x higher than what Trello sold for, even with a BS valuation from Softbank, despite having to raise 80x more.

It’s easy to be a billion dollar business when someone gives you a billion dollars.

I think Slack takes the L here.

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