Social Media is rarely done intentionally, but in actuality, is set up to get you scrolling and landing on pages reactively.
A New Way To Read/Listen To Books Based On Brain Science
Benjamin Hardy, PhD

Reactive action, not excited focus. Is this why creative replies and comments are so rare? The exclamation point becomes a substitute for wit and rich, novel description of feeling or perception.

Those who stay focused and intentional on a single piece of content and the discussion around it usually offer something meaningful — like a conversation at a party, sitting on a couch and focused instead of looking around and nodding as you half-listen to a speedballer rattle on about random, disconnected events in their universe.