“War on Drugs”

Visually, this video breaks down the message into a more digestible way by using aesthetically pleasing visual effects. The effects in the video allow you to see the message in a more creative and memorable way that allows you to connect to what Jay Z is saying and not just reading a text. What also is added to the video that helps the audience stay involved is the sound effects they use. For example, when Jay Z was talking about cops, sirens would be playing in the background which helped capture the authentic nature of the events. Another aspect that had a great deal of influence was the fact that Jay Z was the one delivering the message. His presence alone pulls the whole production into a powerful and meaningful message that will reach millions of viewers.