We built the model that suited us on the Ford website and then sent that (via email) to every Ford dealership within 75 miles of us. This was around 30 dealerships. We let them know we had emailed the other sellers and were hoping to get the best price. We heard back from about 12 of them. From our perspective, since it was a new vehicle price was the most important factor. We got the lowest price from a dealer in the center of Austin and placed the order with a $500 deposit. From there it was just a waiting game. We placed our order toward the end of November 2015 and took delivery (at our house) the beginning of March 2016. 16 weeks all told, having never stepped foot in the dealership we bought the car from.