If you’re a hotel owner, then you know how important it is to have a high ranking on TripAdvisor. After all, TripAdvisor is one of the most popular travel websites in the world, and a high ranking on the site can mean more bookings and more business. But how do…

In recent years, Instagram has become one of the most popular social media platforms with over 1 billion monthly active users. And with 80% of users following a business on Instagram, it’s no surprise that hoteliers are using this platform to increase bookings. You may already be using Instagram to…

Local SEO is the process of optimising a website or web page to rank higher in local search results. In other words, if you have a business with a physical location, you want to show up when people in your area are searching for goods or services that you provide…

Brand monitoring is an essential part of digital marketing. It’s the process of tracking where your brand is mentioned online and analysing these conversations to gain insights into how people perceive your business. …

Search engine optimisation (SEO) is an essential strategy for anyone who owns or operates a website. At its most basic, SEO is the process of increasing visibility on search engines — organic search results — in order to reach potential customers and website visitors. What is search engine optimisation? SEO involves refining your website’s content…

If you’re a business owner, you know how important it is to have an effective marketing strategy. Content marketing is one of the most powerful and effective strategies out there. But what exactly is content marketing and how does it deliver a return on investment? Let’s take a closer look. What Is content marketing? …

If you’re a business owner looking to start blogging, then you have to know what kinds of blog content are the most popular and successful. Knowing this information can help you craft better blog content and produce better results. …

Social listening is a powerful tool that businesses can use to gain insights into their customer base and the conversations taking place online about their brand. Through social listening, businesses can track conversations around topics related to their industry and products, analyse customer sentiment, and even monitor competitors. In this…

Instagram has recently added a new Call-to-Action (CTA) button option for business profiles: Lead Forms. This new feature allows businesses to create forms directly on their Instagram profiles, making it easier for users to connect with them and get more information about their products or services. Instagram Lead Forms are…