Such an interesting space to be in, working with so many companies. Thanks for sharing these insights; sometimes it’s great to remind yourself of the simple things like making a site fast, or doing “just enough” to communicate the message.
This is actually a very important learning. I know that you later explain what you learned from this, but this is what makes or breaks research. Reading beyond what is being said. People contradict themselves all the time, but there might be a reason. As you said, people have a urge to adventure but are afraid of being socially uncomfortable. A…
Glad you got so much value out of my video!
Be careful with Sketch Keys though! It’s great, but flawed. I don’t rely on it for setting up shortcuts that really important as it’s not good at dealing with duplicates. That’s just my experience with it though.