How north London works

There is a small, bespoke and painfully expensive food shop that sells stupid things to stupid people who don’t like to attend normal shops to be around normal people.

This bijou store stocks the very things found in the normal shop, but from small companies no one has ever head of, or with an addendum word “organic”, as well as things you have never seen nor need (viz: olive dishes).

But this one also sold this:

For the princely sum of £3.79. This stuck in my mind, and made me walk back into Sainsbury’s (where normal people shop) because I was sure they sold it too.

And they did, and they were on offer for £1, reduced from £1.49.

This raises many questions. It says much about rich north Londoners, the foundations of microeconomics as well as the multiple tragedies of modern life.

For the rich, it says I am willing to pay any amount for any old rubbish because I prefer to shop somewhere I can be served by people like me, to buy olive oil with a Latinate label.

For microeconomics, it destroys the neoclassical model — should it require more punishment. Theory says this situation could not occur because (a) we would not pay for it because (b) information would flow so freely that the price imbalance would be immediately destroyed. It’s the same thinking, of course, that generates most of the world’s other problems.

As for modern life, it shows a deeply divided society with no time to cook where droid-like and tired we just buy whichever new shiny faux-brown-paper-bag product has come along for us to blandly chew while we sit worrying that life is passing us by.

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