Social media trends 2020

Volgapov Konstantin
Nov 7 · 3 min read

Instagram is going to remove likes

This feature has been tested for a few months and it looks like it’s going to be implemented globally. Likes become social value during the last decade and now people take it too seriously that it even hurt them.

Why is it important?

This change will help Instagram to earn more. Influencers take a lot of advertisers’ budgets and likes are a big part of measuring success, as engagement is one of the key social media metrics. Meanwhile removing likes will help the platform to switch money stream to paid tools that determine ROI without looking at likes.

It also will help to regain trust as Facebook businesses see how social validation hurts users’ mental health. Learn more about the social detox trend here.

How can I use it?

Focus on business metrics instead of generic ones.

How can I measure my content success without likes?

No need to boost content to make it feel valuable for users.

How will I build my content strategy if there is no need to promote posts to gain likes?

Step ahead “non-likes” approach to show users that social capital is not so important.

What communication messages can I use to be inline with users' social appreciation problems?

Fast consuming Content Domination started

Fast consuming content is available only for a short duration and disappears afterward. Instagram and Facebook Stories, Youtube reels are the most popular.

Hootsuite reports show that 64% of marketers already use this content or going to start soon.

Why is it important?

Platforms made this content an essential part of their UI and quickly build strong users’ habits.

That type of content is amazingly cheap and fast to produce.

And it’s one of the first real mobile-centric formats, which makes it a great perspective for marketing usage.

How can I use it?

That is your best test and learn content for paid distribution. Now you can avoid creating expensive videos and then determine that users don’t love it. Produce loads of fast consuming content and check what works.

How can I switch my visual production focus from expensive content to an almost-free one?

Stop looking for ways to active users on an everyday basis. It’s here.

How many times a week I want to engage with my customers/user base?

More social instead of more social media

The idea of digital detox is widespread now.

People suffer from social media pressure and literally millions leaving social networks every month.

Why is it important?

The enormous usage of social media causes depression to become one of the most powerful diseases.

How can I use it?

Be more decentralized — while some people leave all social networks, a lot of users just trying to keep away from being everywhere. That means that you can build your presence only on one platform.

How can we distribute our content to reach the audience that chooses different platforms?

Build a meaningful offline connection with your audience. For people who need digital detox is not enough to leave — they need some other type of activity. Go to meet some real people offline and get valuable connections and cheerful time is a tool for helping them switch from social media to the real world.

What kind of activities can we provide for our users to switch from online to offline in a meaningful way?

Show the audience that you take care of them.

How can we show empathy and understanding to help people keep their mental health?

Download one-pager with social media trends — https://ibb.co/YLfdn0b

Volgapov Konstantin

Written by

Entrepreneur passionate about trends. Running trendriven.com with the target to make trendwatching a widespread practice all over the globe.

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