7 Lessons Learned from the Medici Effect

Does this look familiar?

As someone who is always looking for new, innovative ideas, I found the Medici Effect to be an amazing resource to improve this process. Shout out to Tim Charles for giving me this book, thank you and I now understand why you recommended it.


Bring people together with different experiences and backgrounds to create an explosion of ideas.

Revenge of ideas!

Every time I talk to someone with a different background, I find myself in awe of all the new information. They have such a different perspective of the world. Can you imagine if you sat down in a room full of people with a wide variety of experiences to come up with hundreds of new ideas? With all those perspectives it would be hard to not come up with something new. A question I am asking myself now is, “How can I become a person with diverse experiences in order to come up with these ideas on my own?”

How would you do it?


Imagining the most amazing invention doesn’t qualify one as an innovative person, you need to be able to sell it to the world.

Best idea ever!!!

Coming up with ideas you want to create isn’t that hard. Taking that idea and brining it into reality is. You have to take that idea and sell other people on it. You have to convince people to work with you and you have to convince people to buy/use it. I struggle with this part when I don’t believe in the solution. I have to make sure that I am completely sold on what I am doing, otherwise how am I supposed to convince anyone else?

How do you get someone’s buy-in on your ideas?


Create new ideas through exposing to a range of cultures, teach yourself many different things, reverse your assumptions, and take on multiple perspectives of a specific situation.

I tend to do the same things, run around with the same types of people, and go to the same kinds of events. In other words, my experiences aren’t extremely diverse.

If you’re like me your day to day is probably very similar. What the Medici Effect suggests is that by exposing yourself to different things it will expand the scope of your mind to create new combinations of ideas. It will allow you to break assumptions that you have made, including that things HAVE to be a certain way. This is going to be a challenge for me to accomplish, however I do have a wide from the many fields I have studied in. I studied several different majors before I dropped out including psychology, horticulture, management, and literature.

One of my strengths has been to come up with new ideas so maybe this is what the Medici Effect is talking about. If so, I will continue push myself to experience more outside of my comfort, increasing the opportunity for an intersectional idea.

What kinds of things do you do to experience a wide range of things?


Quantity of ideas increases the quality of ideas.

So many ideas…

Spend more time coming up with ideas to increase the quality of the ideas you come up with. The Medici Effect gives a lot of examples, like Prince and Richard Branson, of people who created so much that their was no way they wouldn’t knock at least one creation out of the park.

Who cares if you have a bad idea, bad business, or bad song? It is clear that this is an important lesson to learn if you want to come up with truly groundbreaking ideas.


Rules for Brainstorming

  1. Produce as many ideas as possible
  2. Produce ideas as wild as possible
  3. Build upon each other’s ideas
  4. Avoid passing judgement on ideas

The first two are easy. The second two, not so much. These rules remind me of building on each others sayings in improv. The “Yes, and” game. No matter how ridiculous an saying in improve sounds there are no wrong answers. Support people when they try something new and different. It isn’t easy and anyone can be critical of something new.

How can you go out on a limb and support someone in their brainstorming journey?


Prepare for innovation by relaxing, making mistakes, and removing stressors or obstacles.

Shhh…I’m innovating

Taking a deep breathe and a walk outside is a great way to clear your mind enough to allow it to innovate.

Taking a walk outside is my personal favorite for coming up with new ideas. It lets me get rid of anything that has been pent up and preventing me from thinking clearly.

Then I have to mess up.

I have to dive in headfirst and mess things up. I have made a lot of mistakes, some more embarrassing than others but it is a necessary evil. If I didn’t make those mistakes, I would never get anywhere.

How can you remove stressors from your innovating process and dive in today?


People and firms with processes in place kill off attempts to break out of it. Any ideas that don’t correspond to the values of the network will get eliminated. Leave the network to have the highest chance of success.

The system is crushing my idea!

It is extremely difficult to do something new and different in a place where something new and different has not been created.

When you have to overcome the current processes in place as well as taking on the challenge of creating something new it ensures failure.

Take your new ideas away from current systems and networks to have the best possible opportunity to succeed. These systems and networks mean well but they are created to protect themselves and they do a really good job doing it. It makes things much harder on you to create something new.

Create outside the system and show them why it deserves to exist.

This book really opened my eyes to create new ideas and an environment that inspires creativity.

If you’re looking to add more tools to your creative repertoire go buy this book!

What books would you recommend this holiday season?

Thanks for reading! :) If you enjoyed it, hit that heart button below. Would mean a lot to me and it helps other people see the story.

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