How To Get Press for Your Startup: The Complete Guide
Austen Allred

Hey Austen — Great article, thank you.

I have a question though — You first say that the difference achieved from creating a personalized email is negligible, but then I see “ …you should try to understand who the person receiving the pitch is and speak specifically to them. If you’re copying and pasting or just hitting “send” you’re doing it wrong”.

These two statements seem to be at odds?