Taylor Rennaker was 8-years-old when his life was changed forever, when he sat next to his dad one Sunday afternoon and started to watch his first football game on T.V. The Seattle Seahawks were playing the famous Green Bay Packers at Lambeau Field in…

What do you have to do to get through to Millennials?

Do you think Millennials have different storytelling expectations than previous generations? I believe that patience is what millennials lack the most of which is why it is so hard of marketers to produce ads to millennials. Therefore, I do think millennials have…

The story of Method cleaning products start up story is very much like some of the most successful company’s in the world. Adam Lowry and Eric Ryan are the owners of Method, two childhood friends that wanted to change how cleaning products were made. Adam wanted “dirty ingredients” (non-toxic) to not be used in cleaning products. While Eric was…

The story “We thought the Sun Would Always Shine on Our Lives” is about the survivors for the accident that took place in 1987, many girls were killed when they were walking on the highway for their Sororities, Chi Omega, annual philanthropy. A truck going around 60 mph was hit the trail car that was going around two mph. Both cars hit most of the…

The 84 Lumber ad during Super Bowl 51 was about a struggling Hispanic single mother and young daughter traveling an obvious long distance, to me it was obvious that they were trying to cross the U.S/ Mexican border. Throughout the ad, it switches back and forth between the mother and daughter and construction workers building something. At this time…