Digital advertising has grown out of control — at least that’s what the team at Brave believes. The browser they have built blocks all advertisements and trackers by default, eliminating the need for any kind of ad blocking extension. This creates a browsing experience that is twice as fast as other leading browsers and keeps your privacy fully protected.
Publishers should not be quick to condemn Brave for stripping them of their revenue generating ads. …
VR, AR, and MR are going to change the world! We will all be wearing headsets everywhere by 2025! Life as we know it will be changed forever! Businesses that don’t capitalize on this seismic shift in technology and culture will be doomed! This is The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything in a nutshell.
This is an extended version of a post originally published to AdExchanger.
If you haven’t heard yet, restrictions regarding autoplay and inline video will be lifted in Safari for iOS 10. Google is following suit with the same relaxation of the rules in Chrome 53 for Android. These moves open up a huge opportunity for mobile web video to explode. Check out my previous post on the subject if you want more context regarding the situation.
The new rules of mobile web video are a potential saving grace for publishers looking to create new unique mobile video inventory. They also may be a boon for independent ad tech companies that find themselves locked out of the walled gardens that dominate mobile apps. …