Stephen Collins
Sep 1, 2018 · 1 min read

Makes sense. :)

I push really hard on clients I work with to understand that something stitched together from preconceived demographic and behavior opinions is absolutely not a persona.

I think we all have a responsibility to ensure we do that, and to develop and work with legitimate personas that are founded in research, even if the research is shallow (any research being better than none).

    Stephen Collins

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    At acidlabs doing service design and digital transformation for better orgs for people. Designful #leadership. Outdoorsy. Feminist. Progressive. he/him/his.