“Design is not just what it looks like and feels like. Design is how it works.”
Someone is bound to say this so I might as well volunteer first.
Joe Ortenzi

Truth. If we wanted just the visual and tactile, design would be limited to industrial designers and graphic designers. Both of whom are critical in the design ecosystem.

But if we want design to be empathetic, to be political, to be ethical, and to be functional and satisfying, we need UX and service design in there as well.

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