…nded the two together and decided that instead of an accent color we would have an accent gradient. We named it Breaker Fruit. You’ll find this gradient throughout the product whenever the accent color is called for.
…at a primary brand color, the real importance lies in declaring and documenting it. In other words, you should care less about what particular hue is used, and more that it is used consistently every time.
Take your executive team on an Innovation retreat like Steve Jobs used to do. Arrive with high hopes, leave with several potential sexual harassment lawsuits.