Social Snacking 1.25.16
New Snapchat Features May Alter Business Model and User Experience
According to recently leaked screen shots from a testing interface, Snapchat appears to be exploring video calls and chat stickers. The app has struggled to make a solid case for advertisers to invest, the potential stickers feature appears to take a page from Facebook Messenger’s book and signals the app’s intent to make stickers a paid-for feature.
Video and audio calls demonstrate Snapchat is taking notice of what works for other messaging apps like WeChat and WhatsApp by offering users multiple was to chat- making the app a one-stop shop for communication.
It’s unclear whether Snapchat will release these features any time soon, but the fact that they’re written into the app’s code is a strong indicator they may be in our future.
Spotify has been talking about adding video to its platform for a while now, but it seems video may become a reality this week for Android users. iOS devices will receive the update by the end of next week.
DirecTV’s new “Settlers” campaign incorporated a sneaky Twitter tactic that is risky but kind of worked.
Casey Neistat makes another viral video by snowboarding through snowy NYC. Despite NYPD warnings to avoid driving, Neistat hit the streets with his Jeep, snowboard and YouTube jacket of course. So far the video has racked up a whopping 23 million views in only two days time.
After British Prime Minister David Cameron was quoted as saying Muslim women are “traditionally submissive,” Muslim women took Twitter by storm with conversation and photos tagged #TraditionallySubmissive that showed the world they are anything but Cameron’s erroneous remark.
As four top executives leave Twitter, the platform’s future is under increased scrutiny.