Social Snacking 10.26.15
Is Facebook Your New Calendar?
Facebook is updating its notifications tab to align with your daily activities and Facebook preferences. The updates have an assistant-like quality that will be rolled out in the coming weeks. Notifications will be redesigned to appear as cards tailored to bring you the most relevant information.
For example, if you follow a particular public figure or sports team, your notifications tab will alert you to relevant events or upcoming games. The same goes for favorite TV shows and reminders to celebrate life events.
If you have location services turned on, you’ll also be notified of local events that Facebook thinks you might like. Similarly, cards will notify you when an out of town friend is visiting your city.
All in all, the new feature can disabled if you feel it’s not filtering information to you in a helpful way, you can also provide feedback to the tool for an even more custom experience.
Real-time Ads Premier on Snapchat and Twitter
Skittles Ads Via Live Stories
During last Thursday’s game between the Seattle Seahawks and the San Francisco 49ers, the NFL Live Story on Snapchat debuted its first ever ad from Skittles. The 10-second ads appeared between videos shared by Snapchatters during the game. Skittles is the first brand to purchase ad-space from NFL, an important move for both the NFL and Snapchat as the ads solidify a working revenue stream for Live Story partners.
The ads adhered to the vertical video format and appeared after fan stories for a natural, native experience.
Twitter Debuts First Promoted Moment
Over on Twitter, the new Moments feature debuted its first Promoted Moment for the new movie “Creed.” For a quick refresher, Moments is Twitter’s attempt to cull information around a specific topic. The feature feels a bit like Snapchat Stories, the feed curates user content related to select Moments. Twitter says in the future there will be one Promoted Moment each day. The promotion is now over, however keep your eye out for the next one.
James Bond is on Snapchat for 24 Hours
Sony worked with Snapchat Discover to create a special Spectre channel for the new James Bond movie. The ad buy is formatted like other Discover channels, there’s a variety of content that users can explore as they swipe through the channel. Content spans special access to the movie’s stars to exclusive behind-the-scenes footage.